Simon den Otter is the Managing Director of label start-up IceCubator Entertainment AG and advises, promotes and manages artists in the hertzhaft artists’ agency founded by him. Before that, he was a product and promotion manager for eight years and involved in the artists and repertoire (A&R) team at Universal Music Switzerland where he rubbed shoulders with numerous nationally and internationally established stars of the music world such as Imagine Dragons, Jessie J, Yello, The Prodigy and many more. In the course of his career to date, he has supported well over 300 different projects cutting across a wide range of genres, from newcomers just starting out through to world-renowned stars.