With her unique, genre-blurring ‘Raguwavy’ sound, a voice that blends eloquence, majesty, and attitude in equal measure, plus the backing of a wealth of tastemaker attention, Priya Ragu is taking 2022 by storm. No-one sounds like Priya. Her boundary-pushing take on R&B and electro-pop is infused with sonic elements that reflect her South Asian background. As shown by her critically adored debut mixtape ‘damnshestamil’, it’s an approach that makes her a true global proposition. What’s more, the mixtape was created entirely organically, the result of Priya’s long-term creative collaboration with her producer and brother Japhna Gold. Priya has been selected as a BBC ‘Sound of 2022’ artist, alongside being an MTV push artist for the year. With new music coming out throughout the year, Priya is set to explode in 2022!