Pele Loriano is a successful songwriter and producer who also works as a musical director for successful TV formats. He made a name for himself as an A&R professional for the Swiss delegation at the Eurovision Song Contest, particularly with the victory of Nemo 2024 and the top placings 4 (2019) and 3 (2021). As artistic director of the SUISA Songwriting Camp, he promoted the ESC winning entry ‘The Code’. In 2025, he takes over as Music Director of the ESC in Basel and composes the show intro and the flag parade with his team.