Patrick David has been involved in music for over 30 years. In 1985, he created Najkine Distribution, one of the first independent distributors. He subsequently joined la Dolce Vita in Lausanne as a programmer and founded Unik Records in parallel, as manager of Sens Unik and other emerging artists. He then spent several years in Paris, where he first worked as artistic director for V2/Virgin Records, then for the Epic label at Sony Music Entertainment. In 2001, he returned to Switzerland and created AMG. He notably developed the Cargo project as part of Expo 02 while dealing with management and booking at the same time. In 2009, he teamed up with Christian Fighera and co-founded Two Gentlemen, a major actor on the Swiss scene who currently works with such artists as Sophie Hunger, Erik Truffaz, The Young Gods and Dino Brandao.