Maï Kolly took her first steps into the contemporary music sector as a volunteer at various festivals and events in the region and beyond. Passionate about music, she started to hone her skills during internships at places such as Irascible, Opus One and the Rocking Chair. She then obtained a Certificate of Advanced Studies qualification in sociocultural management in the area of contemporary music. Very much rooted in the region, she works at the music venue Usine à Gaz as a production manager and, since 2020, as a music programmer. Having also been responsible for the programme at JVAL Openair since 2017, Maï, originally from Nyon, focuses in particular on showcasing Swiss and regional artists, being a musician herself. Since 2021, Maï Kolly has been in charge of the contemporary music programme at Label Suisse Festival in partnership with Jennifer Jans (m4music, B-Sides).