Bjørn Pfarr, born in 1977 in Hamburg, Germany, is Head of Music, Conference-Sessions, Film, Next Gen, Arts & Word Programme of Hamburg-based Reeperbahn Festival – Europe’s leading 4-day club festival and conference, designed for a public audience and professionals active in the music and creative digital industries. Reeperbahn Festival is hosting more than 900 events including concerts, arts, film, word, next-gen/education, sessions, showcases, networkings, ameetings as well as awards at about 90 venues. Before obtaining his Master's degree in cultural studies at the University of Lüneburg, Pfarr did an apprenticeship in an event- and promotion agency and worked as project manager. After finishing his studies he joined Reeperbahn Festival for its inauguration in 2006. In 2008 he was appointed as head the music programme of Reeperbahn Festival. Bjørn Pfarr lives and works in Hamburg.