Bénédicte Froidure has worked in music for 20 years, initially for radio (Mouv’ qui Nova) then live when Triptyque club was founded in Paris (since renamed the Social Club) at the start of the noughties. Having held various positions as a programmer then director of cultural projects at Roubaix (la Cave aux Poètes) then in the east of Paris (File7), she joined MaMA as an artistic programming coordinator in April 2022, before becoming Secretary General within the management triumvirate.