Andreas Ryser founded his label at the beginning of 2000. In the midst of the downfall of the music industry, he took a bet on the premise that nobody wanted to pay for music anymore. He has toured the world, making music with Mich Gerber and Filewile. He is the co-founder and president of IndieSuisse, the association of independent Swiss music labels and producers, and represents Swiss producers at IMPALA and in the Swissperform specialist group.