As founder and owner of Young and Aspiring, Alain Schurter has promoted young and up-and-coming talent throughout Switzerland since 2019. He has been involved in making music for several years at national and international levels through various projects and completed his Masters in Music Industry Management & Artist Development at the University of West London in 2015. Schurter has since worked for a number of prominent companies, such as [PIAS], Beggars Group, Sony Music Entertainment Switzerland GmbH or Musikvertrieb AG and is a board member of the consulting and networking platform Other Music Luzern. His core competencies lie in the areas of artist management, PR and label services. He has also been a practising musician for over ten years.