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SA 3/29/2025 – 2:00 PM

SA: ASK THE PRO at the Contact Lounge of SONART – the Swiss Music Association

REGISTRATION 15-MINUTE ONE-ON-ONE SLOT
While panels are mainly about listening and gaining insights, this space is reserved for you and your questions: In the Contact Lounge by SONART, various experts are at your disposal to share their knowledge. So go ahead – ask the pro!

Book your 15-minute slot via
www.sonart.swiss/veranstaltungen – first come, first served!

14:00–15:00: MUSIC-BUSINESS-MINDSET
With Marc Bernegger, Management & Music Business Coaching, COLDKINGS GMBH Zurich, www.coldkings.com (Consultation in DE/EN)
This session is all about you and your projects, focusing on these essential music-business mindset questions:
PROFILE/IMAGE: Who are you, and what do you do?
BOOKING: Why should someone book you?
PROMOTION: How and where should people discover you?
RECORDINGS & RELEASES: Why do you make recordings, and how and when do you release them?
TIMINGS & BUDGETS: How much time and money do you have for your project?
COLLABORATIONS & NETWORKING: Which contacts will move you forward?

15:00–16:00: MUSIC BUSINESS & JAZZ
With David Michaud, Project Manager Jazz SONART – Swiss Music Creators, Program Curator at Cully Jazz, Consultant (Consultation in FR/EN)
Copyright law, performers’ rights, international law, contracts with labels, managers, publishers, distributors, event organizers. Law is a jungle that musicians often get lost in. Here you’ll find concise answers to your burning questions.

16:00–17:00: CULTURAL FUNDING
With Milena Krstić, Musician & Journalist (Consultation in DE/EN)
What are the key funding institutions? How do you create a dossier and a budget for an application? Which funding bodies (municipal, cantonal, national, foundations, etc.) are suitable for your project, and where can you find examples and templates for dossiers and budgets to follow? So that you can sustainably succeed as a musician.

Speaker

DAVID MICHAUD

Project Manager at Jazz SONART – Musikschaffende Schweiz, Program Designer for the Cully Jazz Festival, and a Consultant. - Lausanne

MILENA KRSTIĆ

Musician & Journalist - Bern

MARC BERNEGGER

Coldkings GmbH - Zurich