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SA 3/29/2025 – 10:00 AM – Moods

Independent Music 2.0

REGISTRATION

X-boss Musk gives the Hitler salute, TikTok becomes a pawn in the American election battle, Zuckerberg calls for more «appreciation of aggression and male energy» while dismantling diversity programs and fact-checking. No wonder artists in Switzerland’s independent scene are voicing concerns about the current developments on Instagram & Co.

For years, musicians and venues have experienced what it means to depend on an infrastructure that forces them into time-consuming free content creation and ever-increasing ad spending. Given the immense power these platforms wield over communication and surveillance on a global scale, we have undeniably reached a societal tipping point – one that the music and cultural sector must respond to.

This discussion aims to take the pulse of the scene and explore which strategies are feasible and widely applicable for artists of all generations and other affected groups. We will also examine which fairer platforms and apps could serve as alternatives to Instagram, TikTok & Co. in the future. A space for encouragement and connection – a shared reality and utopia check.

This workshop will be held in German.

REGISTRATION:

Link to register: https://forms.gle/Zd6zEJ3LbX4XuaAC6

Spontaneous participation is also possible; the registration helps estimate the approximate number of participants. Those who cannot attend but would like to receive a summary of the workshop should complete the form, including the final question.

Presented by Daniela Weinmann, Donat Kaufmann, Hilke Ros, Tiziana Greco, Beda Mächler