SRG and its media (radio, TV and online) are among the most important promoters for the Swiss music scene when it comes to support and reach. With up to 50% Swiss music on the radio, they are a valued springboard for Swiss artists and their image. Gilles Marchand, Director-General of SRG, and various SRG programme directors present their priorities when it comes to the programme offering. Together with people on the scene, they then discuss both the future of cooperation between SRG and the music industry and its potential.

In collaboration with SRG SSR - Swiss Broadcasting Corporation - Swiss Radio and Television Company.

This conference is conducted in German and French, with simultaneous translation into French and German.