The German-speaking Music Market

Regardless of what stage of your career you’re in – it’s hard to build up a fanbase all on your own. It takes work and careful planning. In this workshop, Steffi von Kannemann, co-founder and owner of the music PR agency Better Things, Berlin, will show you the way. She will offer you an overview of the German-language music market, explain what makes for a good marketing or PR strategy, and show you how to make valuable contacts, which platforms you can use to strengthen your connection to your followers – and what “fandom” is all about.